【Industry Insight】Pet Economy Soars, Sustainability Becomes a New Battleground

According to the 2023 China Pet Industry White Paper, over 68% of pet owners are willing to pay a premium for eco-friendly pet products, prioritizing safety and environmental benefits. Chaoran Nonwoven addresses this demand with:

1、Pet Beds: Made from heavyweight nonwoven fabric, offering breathability, durability, and recyclability, solving hygiene and non-degradability issues of traditional materials.

2、Biodegradable Waste Bags: Certified by EU EN13432, achieving 90% degradation within 180 days, now a staple for urban pet owners.

"The future of pet products lies in material innovation," said General Manager Zhang Chao. "Our goal is to deliver guilt-free pet ownership."

【Product Innovation】From Manufacturing to Smart Manufacturing, Tech-Driven Brand Upgrade

Chaoran’s edge lies in its proprietary eco-materials:

1、Nonwoven Bed Technology: Ultrasonic welding eliminates glue-derived formaldehyde, extending product lifespan by 30%.

2、Biodegradable Formula: PLA+PBAT blend developed with CAS ensures strength and rapid degradation (patent pending).

3、Customization: ODM services for global brands, including size, design, and functional upgrades.

At the 2024 Pet Fair Asia, its antibacterial "Forest Breath Series" beds garnered 200+ inquiries on opening day, proving market appetite for tech-driven solutions.

【Market Strategy】Leveraging Trade Shows & Omnichannel Networks

Chaoran’s "tri-channel" approach:

Trade Shows: Exhibits at 8 major pet expos yearly, featuring interactive demos like "30-Second Degradation Tests."

E-Commerce: Flagship stores on Amazon and Chewy highlight "Eco-Pet" appeal, with 25% overseas repeat rates.

Community Marketing: Collaborations with pet influencers for "Green Pet Challenges," generating 5M+ Xiaohongshu impressions.

"Offline builds trust; online amplifies reach," noted Marketing Director Li Li. "Our ‘Trade-In Program’ will recycle old beds into shelters for stray animals, reinforcing CSR."

【Future Plans】From Products to Ecosystem, Redefining Sustainable Pet Living

Upcoming initiatives:

Supply Chain Expansion: Biodegradable material industrial park to cut upstream costs.

Smart Products: Temperature-sensing smart beds for pet health monitoring.

"We envision a world where pets enjoy ‘love that’s gentle on the planet,’"LIfei Wu emphasized.